How do you audit data quality in HubSpot?
Short answer
A HubSpot data audit starts by measuring missing fields, duplicates, inconsistent values and inactive records. Then prioritise the fixes by object, owner and business impact.
1. Define your critical properties. 2. Measure completeness. 3. Detect inconsistencies. 4. Spot stale data. 5. Break it down by owner. 6. Fix it at the source. 7. Track the trend.
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